Roladin is the largest  chain of high quality bakeries and  coffee shops in Israel, with 55 branches throughout the country. The  manufacturing   is situated in Kadima in the Sharon area.

Roladin started in 1987 as a dream of two brothers Kobi and Avi Hakak. Home  made  cakes were prepared  by hand and sold from door to door .In 1989 the two brothers opened a shop in Ramat Hasharon .Their father,Menashe built the counters and the shelves. Their sister-in-law brought recipes from her mother, cakes were  using  a hand mixer. They also collected successful recipes from Aunt's  and neighbors.With increased demand, and a growth in turnover  and customers,they began to open  additional  branches in the centre of the country,some of these remained with the family and others were franchised.

Later Kobi undertook to manage the business, himself, while  Avi became the initiator of new creative ideas.Avi  completed  advanced confectionary courses in France and Belgium. Over the years Roladin has established itself as the  highest  quality bakery in Israel that offers  150 different kinds of confectionery  baked on the premises daily,cakes,quiches,breads and cakes-all hand made.

The peak demands for Roladin products are before Chagim(Jewish Holidays) where Roladin produce a new range of confectionary that is suitable for the Holidays,eg the "famous" Roladin doughnuts for Chanuka, range of Hamantashen for Purim , collection of "Kosher for Passover" cakes and more.

Much effort and creativity has been invested in the Roladin coffee  shop menu in combining   the catering and confectionery worlds. The menu, is reviewed   annually .The majority of the items on the menu  are from the bakery. Customers can eat breakfast with a selection of breads ,savory items, sweet  confectionery baked on the premises, sandwiches   from breads backed on the premises etc.

Even today  with 55 branches spread from the north to the south, the high standard that Roladin prides itself in are due to the love of creativity, products that are hand made ,and the pedantry quality in every pastry that comes out of the oven.

Roladin initiates to produce at least 50 new confectionery   products annually, upholding the quality and creativity   unique to the ownership of Roladin.  .